16 Jan

Personality Is A Key in an Ideal Real Estate Agent


Posted by: Alexander Slobidker

As much as professional expertise is essential, interpersonal and communication skills are equally, if not more important, for a real estate agent. This is because you are probably going to be working with the agent anywhere from 2 to 12 months. It’s better you choose someone that fits your style. While working with someone professionally, it’s always better if you can get along with them easily. Remember that you are most likely going to make one of the biggest purchases in your life with this person. Therefore, it is extremely important to make sure that you understand each other.


Real estate agents may have any type of personality much like everyone else. Their styles, perspectives and interests may vary from each other’s. Your main focus in this aspect is to build effective communication with the agent as this is an important aspect of the sales process. You should keep a keen eye on each agent’s unique characteristics to make sure you develop a better understanding with them on a communicative basis.

It’s better to get to know your agent on a one-to-one basis instead of making inaccurate assumptions about their ability in helping you out. You must understand that someone who worked well with one of your friends, may not work as well with you. In ideal situation, you may want to meet couple of other agents in an informal setting and see if you have a connection. Once the two of you hit it off, then congratulations, you’ve possibly met your ideal agent.

In addition, you need to take into account, that successful real estate agents always have these four objectives in mind:

  • Clearly analyzing the client’s needs
  • Pinpointing possible solutions to satisfy those needs
  • Determining which solution suits the client’s needs best
  • Sealing the deal

These four steps should be considered as a basic problem solving model while determining your agent’s interest in your deal. The natural degree of interest varies between all agents so some may show a higher involvement during certain processes. Whatever the sort of personality your agent may possess, as long as he is carrying out the following steps in a positive manner, you should stay content.

Real estate agents, regardless of their personalities should always deal in a professional manner as they are trained to do so. Providing you this information is essential in order to enable you to secure an ideal agent and get the job done. 


Natalia Slobidker



16 Jan

Home-Staging: Secrets of quick sales


Posted by: Alexander Slobidker

Protected by Copyscape Website Copyright Protection

Hello, my name is Natalia Slobidker. I’m a professional realtor, interior designer and certified specialist of home staging. Further discussion will focus on the latter of those three.

Home Staging is professional preparation of real estate for sale. An entire science in the sweet spot between consumer psychology, interior design and mastery of the realtor art is dedicated to this. The goal of staging is to sell your real estate, maximizing speed of the sale and the price, with minimal amount of time, money and effort spent.

For starters, here are some statistics. In 2012, RESA (Real Estate Staging Association) inspected 89 houses which, on average, lasted 166 days on the market, until the owners despaired and called a professional home stager. These houses were sold, on average, 32 days after they were professionally prepared – that’s 81% less time on the market!!!

9 of them were sold with multiple offers pending.

Can you guess why?

Maurice’s firm’s inspection revealed almost 60% of buyers make their decision having only considered 10 homes. A correctly presented home makes the list to check out, thereby increasing its chances of sales. The same inspection claims that almost 80% of people are ready to pay more for a home where they can just move in without doing anything. The so-called move-in-ready house. A professional home stager will help you attain this, too.

So then, what is the mystery of this beast called home staging?

The need often comes up to sell your house or apartment, where you had created the interior comfortable for you and your loved ones. This interior may be cozy and of top quality, but, for one reason or another, potential buyers don’t feel the urge to snatch up the offer.

I always tell my clients that a house where you live and a house which you sell are two separate houses. Throughout my whole career, only once did I encounter a house which could be put up on the market without changing a thing. The woman who lived there was an artist and interior designer without sentiment towards objects (read: passion to piling mounds of useless things which clutter my and your homes alike).

In all other cases, the houses needed to be adjusted to a standard, ideal house or apartment for the standard buyer in the region where it’s being sold. Naturally, it’s necessary to consider the specifics of the region. Home staging for a downtown condominium will differ greatly for home staging in Woodbridge, which, in its turn, will differ from Markham.

But there are also common rules for any region, so let me start with those.

So, the first and key rule is to unclutter.

Sale of a house and the following move is a great reason to go through everything that has piled up and either throw away, donate or gift the things you’d been keeping “just in case”. If the year hadn’t presented such a case thus far, then it’s likely that you don’t actually need the item.
If it’s hard to part with acquired items anyway, then pack them into boxes and put them in storage, if you have space). If not, then it would be reasonable to rent a storage space for the time being that you’re selling.

It’s cheap and extremely effective. A home with fewer items looks more spacious, the space makes it easier to breathe freely, and so, naturally, a potential buyer is more likely to appreciate it.

Second task: maximum depersonalization. Popular opinion states that this just consists of taking family photos off walls. However, this is just the first step. Each family has its own formula and habits. And these shouldn’t be noticed by strangers.

Of course, light and colour accents also play an important role, but more on those in later issues.

If you would like to know more on this topic or if you have a space which you feel needs some sort of change, but you can’t pinpoint it, then email me at info@topdecor.ca. I will do my best to fit as many answers as I can into the next issue.

Natalia Slobidker
Real Estate Representative, Top Producer
Canadian Certified Staging Professional